The global market for WordPress outsourcing is expected to reach $12.9 billion by 2026 with the Asia-Pacific region accounting for 35% of the global market.

The most popular countries for outsourcing WordPress development are India and the Philippines where the average cost is less than USD 25 per hour and the average time to complete a WordPress outsourcing project is four weeks.

Some potential trends that could shape the outsourcing landscape for WordPress agencies and make white-label partnerships even more exciting and desirable.

Specialization and Niche Expertise: Agencies might continue to specialize in specific industries or niches, offering tailored solutions for clients in areas such as e-commerce, healthcare, finance, and more. This expertise can enhance their competitiveness and reputation.

Remote Work and Global Talent Pool: The trend of remote work is likely to continue, allowing agencies to tap into a global talent pool. Agencies might increasingly seek talent from different geographical locations, emphasizing skills and expertise over physical proximity.

Headless WordPress and Decoupled Architecture: With the rise of headless WordPress setups, agencies might expand their expertise to offer decoupled architecture solutions. This enables clients to use WordPress for content management while utilizing different front-end technologies.

Progressive Web Apps (PWAs) integration: PWAs are web applications that offer faster loading times and improved user experience, making them a valuable addition to any WordPress website. As PWAs become more popular, outsourced WordPress development agencies will need to be able to integrate them into their projects.

Advanced customization: Businesses will increasingly demand unique and personalized websites, which will lead to a demand for advanced customization options in outsourced WordPress development. This includes tailoring themes, plugins, and features to meet specific brand requirements.

AI and Automation Integration: Automation and AI-powered tools can streamline processes, enhance user experiences, and improve website performance. WordPress agencies might adopt these technologies to stay competitive.

Voice Search Optimization: With the growth of voice-activated devices, optimizing websites for voice search could become a significant aspect of WordPress development.

To read more: The Benefits of Outsourcing to a White-Label WordPress Agency

Browse through our ColorWhistle page for more related content and to learn about our services.

The limits of digital mediums are getting expanded and vast day by day, more businesses are becoming visibly agile in their operations. As a consequence, the future of Digital Marketing Agency Services is warranting SaaS-based tools to facilitate remote work and other outsourcing needs.

Here is a list of top 25+ Digital Agency Tools that we think is important for easy outsourcing.

Digital Agency Tools for Outsourcing

1. UBERSUGGEST

Neil Patel is a popular digital marketer and has carved out a brand name for himself.

His tool, Ubersuggest is one of the best keyword research tools that helps you in choosing appropriate keywords based on the search volume for your business. By simply typing the domain or keyword in the search bar, Ubersuggest comes up with the best keywords for you with which you can get insights about the strategies of your competitors and adopt the same and improvise for you.

This tool provides you with every type of keyword from head to long-tail phrases that can be deployed on your website. Attributes of the keyword like search volume, competition and trends of the keywords are also displayed for your convenience.

2. SEARCH CONSOLE

Search console analyses the traffic procured to your webpage through various means (from the keywords you used) and helps you magnify the issues in your page and fix it. It helps you to choose the keywords by delving into the search queries used in your webpage. Cool isn’t it?

Also, with the search console, you can submit the sitemap and URLs of your website and let Google crawl it. Search console plays a major role in increasing the site traffic by continuous performance monitoring.

3. KEYWORD PLANNER

Akin to Ubersuggest, Google Keyword Planner is yet another keyword research tool that is going to give you more revenue generating keywords.

Competitors’ analysis is an ‘awe’ factor of keyword planner. Putting the landing page or the website link of your immediate competitor in the search bar displays the keywords and their competition. Also, this tool keeps track of the timely changeover of certain keywords by which you could specifically filter the exact keywords you want.

Marketing Competitor Analysis

4. AHREFS

Ahrefs is an SEO tool which exposes you to ample marketing activities with a few clicks. Ahrefs has a lot to offer with increased traffic and business prospects. In the terms of competitor backlink analysis, Ahref simply rocks! With this tool, you can gain insights into competitor performance using the URL of the website you want to analyze.

Ahrefs reveals the number of referring domains to that page, number of backlinks, ratings of domain and URL and Ahrefs rank of the site. You could break down the profile of the target completely for analysis.

To know more: Top 25+ Digital Agency Tools for Outsourcing Needs

Browse through our ColorWhistle page for more related content and to learn about our services.

Collaborating with a white-label partnership agency can be a turning point in your business journey. A pro player in providing extensive white-label solutions will take care of fixing all the loopholes that stand as stumbling blocks against your business growth.

As a business owner, you will have a lot of tasks getting piled up on your plate. You will have to focus on areas like accounting, recruitment, salary processing, and many others falling under your core business.

Along with it, as the world is going behind in digital transformation, you have to concentrate on establishing stunning online visibility for your white-label digital agency too.

Handling all these online & offline white-label activities individually is not a piece of cake, you will need a supporting hand, and that is none other than the single-man army, white-label digital agency.

74% of companies say partnerships and affiliate marketing campaigns are a high or very high priority for their businesses. However, choosing the right white-label digital agency that best meets your business is all that matters. Selecting the wrong partner for fake promises, price concessions, and other perks will definitely turn into a nightmare.

So, you have to enquire about the agency’s experience, portfolios, dealings with clients, how they listen to & interact with clients, what efforts they take to resolve the issues, etc.

To help you join with the right white-label partnership, here we have compiled a list of important checklists you have to confirm with the agency at the time of hiring.

Let’s filter and collaborate with the right white-label partnership agency.

1. Search for Agencies That Provide Similar Services

Partnering with a white-label digital agency that has a piece of expert knowledge about your niche would bring fruitful benefits to your business. To serve this condition, you can look for an agency that offers products and services similar to your white-label digital agency.

For example, if you are an advertising agency that designs advertisements for businesses, then partner with an agency that creates eye-catching ads.

Only agencies with excellent knowledge about your activities can implement various techniques that drive success. Otherwise, agencies without expertise in your field will have higher dependencies on your side for every action.

2. Note the Experience in the Field

Lessons learned from real-time experiences are more powerful than lessons learned from books. Yes, that’s true! However the experience of a white-label digital agency is not that important, as even the newbies have a variety of skills. However, the nooks and corners in your business will be familiar to the one who has gathered a lot of experiences in real time.

For example, if you are a web design company facing a strange issue within your website. An experienced agency can quickly find the error and fix it when compared to beginners who take extra time to resolve the pain points.

3. Check Their Portfolios

At the time of interviewing the white-label digital agency, going through their portfolios is a must. Through portfolios, you can get an obvious reflection of the quality of services, previous achievements, strategies used, and so on.

On the agency’s website, or prospects, or profile, you can get access to their portfolios. You can get answers to questions like what type of services they offer. What kind of strategies do they apply? To which type of companies do they provide solutions? and much more.

To know more: White-Label Digital Agency Skills | Talent Hiring — Where to Start?

Browse through our ColorWhistle page for more related content and to learn about our services.

When you hear the words ‘white-label digital marketing’, you will immediately think of outbound marketing and sending emails to prospective clients you have discovered. While this certainly works, it is not usually the best way to bring in new clients.

Now, don’t get us wrong, these types of techniques certainly have a spot on the marketing toolkit. But we live in a world where things are evolving. For example, no one would have ever imagined that the COVID-19 situation will bring 5–10 years’ worth of digital transformation in a matter of months.

Likewise, if you need to be successful in your white-label digital marketing strategies, you need to adjust to the latest trends of the digital age.

Marketing to white-label companies has changed. Many will do a Google Search to find resolutions to their pain points. So, you have to be a proactive solution provider rather than a reactive pusher of your products and services to prospective businesses.

Best Digital Marketing Strategies for White-label Business

Having a clear-cut strategy is important for improving the fruitfulness of your white-label digital marketing efforts. Here are some of the important white-label digital marketing strategies you can make use of to improve your exposure.

1. Research/Demographics Targeting

The initial step is to find out who your target demographics are. Every white-label digital marketing strategy should have targets because it is not possible to market to everyone. So, you need to outline your core audience.

If you are finding it hard to figure out where to begin, you can focus on the individual customer segment. For starters, Google Analytics is an amazing place when it comes to how users consume your marketing content and how you can reach the people you want. As a white-label digital agency, you need to have a strong understanding of your products/services and how they help other companies. This will also allow you to better connect with your potential clients.

2. Have a User-Friendly Website

In today’s online marketplace, having a website for your business is important. It is more than just a pretty face as it gives you the opportunity to show your expertise, quality, and solutions to the online world.

Your B2B website is probably the first point of contact for many of your clients. So what you share and how you share it crucial.

If you already have a white-label website or looking to revamp your website, here are some of the must-haves.

• Is the content of the landing page written for your target audience?
• Does it have the important keywords?
• Is it mobile-friendly?
• Does it have call-to-actions to guide users to take the next step?
• Are there any social-proof elements such as testimonials?
• Is it optimized for SEO? Getting found on search engines is a major step

If you are looking at the above points and think that your current website needs improvements, then do it by all means. In fact, most of the websites are adjusted on a regular basis to better showcase the information to potential customers. As a business develops, website optimization or a revamp is required once in 18 months.

3. Strong SEO Tactics

alt=”5 Best B2B Digital Marketing Strategies to Follow (Strong SEO Tactics) — ColorWhistle”

Image source — SDF Systems

As discussed in the above section, your target audience must be able to find you. That is where Search Engine Optimization (SEO) works. It has 2 major components.

On-site SEO — It includes optimizing all the important metrics such as title tags, meta description, keyword cannibalization, image optimization, header tags, and more to improve your chances of getting indexed on the search engines
Off-site SEO — All the activities carried outside your website to improve website ranking such as commenting, influencer outreach, broken link building, social bookmarking, and more.

To know more: 5 Best White-Label Digital Marketing Strategies to Follow

Browse through our ColorWhistle page for more related content and to learn about our services.

Digital Marketers are conditioned to view marketing as routine SEO, paid ads, and content marketing activities. To least disappoint them, marketing alone will not build a massive company or brand online.

What they miss out on is the power of building a brand through effective digital marketing service strategies. For instance, for every person typing “download web browsers” into Google, 5 people type in “download Chrome”.

This blog is designed to analyze, establish, create, measure your digital marketing strategy and plan your digital marketing budget.

How to Analyze the Online Presence of Your Business?

When it comes to digital market planning, analyze the online presence of your organization that may help you identify the following:

Target Customers: Analysis allows you to understand your target audience and their specific needs. You need to know the buying behavior of your target customers, where your customers are located when your customers purchase your products or services, and what type of marketing materials influence more.

Website: Analysing the website frequently will help you know the current positioning of your website on the digital platform, user experience, social media presence, content update, and so on.

Competition: Understanding your competitors and their marketing techniques is vital in business. Look at the way your competitors market their products and services to their customers, how they are pricing and distributing a particular product or service, and how they use digital platforms to maintain their online presence.

How to Establish Digital Marketing Goals and Objectives?

Establishing the right goals and objectives while developing an effective digital marketing plan helps you achieve an unbeatable position in the market. Here is an acronym framework that can be useful for setting your goals and objectives: S.M.A.R.T.

• It has to be Specific: The objectives of your business should be clear to everyone. More often, medium-scale companies that have in-house digital marketing teams to save on outsourcing budgets, tend to be over-centralized. This hampers efficiency and content marketing in a big way. Well-defined and focused objectives help you improve your business in all ways.
• It needs to be Measurable: You should have proper digital marketing tools to measure and track the performance of your business. There are a lot of metrics to be measured including SEO, lead tracking, managing content marketing, and more. We have listed the important KPIs to be measured and a few collaboration tools towards the end of this blog for your reference.
• It should be Achievable: The objectives should be achievable while using the available resources within a time frame. Most marketers tend to focus on ROI. For every dollar they spend, they look to gain 2 or even 3 in return. However, we would advise you to look at things differently. Focus on building a brand and a reputation. And if you become a leader within your niche, eventually the numbers will work out, but of course, it is a gamble.

Back in the ‘60s, there was no sophistication as everything was done by feel, without any guarantee that accounts would stay loyal to their agencies. Most often at the agency’s expense, accounts would be taken out for dinner/drinks and nudging contacts to introduce their colleagues.

Fortunately, a lot has changed in account-based marketing today.

With the introduction of marketing automation and digital marketing services like paid search, social media, small businesses can leverage the benefits of ABM- marketing as a service is being automated at scale such that marketers can do more with less.

The new account-based marketing for small businesses aided by technology offers things like,

• Powerful predictive analytics for ideal customer profiles,
• Updated and fresh contact data,
• Targeted advertising through LinkedIn,
• Website personalization, and
• Management and tracking tools (some are mentioned in this blog).

How to Get Started with ABM?

ACCOUNT-BASED MARKETING TACTICS

To read more: How Small Businesses can Start with Account-Based Marketing (ABM) and Grow with Digital Marketing?

Browse through our ColorWhistle page for more related content and to learn about our services.