When you hear the words ‘white-label digital marketing’, you will immediately think of outbound marketing and sending emails to prospective clients you have discovered. While this certainly works, it is not usually the best way to bring in new clients.

Now, don’t get us wrong, these types of techniques certainly have a spot on the marketing toolkit. But we live in a world where things are evolving. For example, no one would have ever imagined that the COVID-19 situation will bring 5–10 years’ worth of digital transformation in a matter of months.

Likewise, if you need to be successful in your white-label digital marketing strategies, you need to adjust to the latest trends of the digital age.

Marketing to white-label companies has changed. Many will do a Google Search to find resolutions to their pain points. So, you have to be a proactive solution provider rather than a reactive pusher of your products and services to prospective businesses.

Best Digital Marketing Strategies for White-label Business

Having a clear-cut strategy is important for improving the fruitfulness of your white-label digital marketing efforts. Here are some of the important white-label digital marketing strategies you can make use of to improve your exposure.

1. Research/Demographics Targeting

The initial step is to find out who your target demographics are. Every white-label digital marketing strategy should have targets because it is not possible to market to everyone. So, you need to outline your core audience.

If you are finding it hard to figure out where to begin, you can focus on the individual customer segment. For starters, Google Analytics is an amazing place when it comes to how users consume your marketing content and how you can reach the people you want. As a white-label digital agency, you need to have a strong understanding of your products/services and how they help other companies. This will also allow you to better connect with your potential clients.

2. Have a User-Friendly Website

In today’s online marketplace, having a website for your business is important. It is more than just a pretty face as it gives you the opportunity to show your expertise, quality, and solutions to the online world.

Your B2B website is probably the first point of contact for many of your clients. So what you share and how you share it crucial.

If you already have a white-label website or looking to revamp your website, here are some of the must-haves.

• Is the content of the landing page written for your target audience?
• Does it have the important keywords?
• Is it mobile-friendly?
• Does it have call-to-actions to guide users to take the next step?
• Are there any social-proof elements such as testimonials?
• Is it optimized for SEO? Getting found on search engines is a major step

If you are looking at the above points and think that your current website needs improvements, then do it by all means. In fact, most of the websites are adjusted on a regular basis to better showcase the information to potential customers. As a business develops, website optimization or a revamp is required once in 18 months.

3. Strong SEO Tactics

alt=”5 Best B2B Digital Marketing Strategies to Follow (Strong SEO Tactics) — ColorWhistle”

Image source — SDF Systems

As discussed in the above section, your target audience must be able to find you. That is where Search Engine Optimization (SEO) works. It has 2 major components.

On-site SEO — It includes optimizing all the important metrics such as title tags, meta description, keyword cannibalization, image optimization, header tags, and more to improve your chances of getting indexed on the search engines
Off-site SEO — All the activities carried outside your website to improve website ranking such as commenting, influencer outreach, broken link building, social bookmarking, and more.

To know more: 5 Best White-Label Digital Marketing Strategies to Follow

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