The below screenshot illustrates the growth of the SaaS market.

Image source: PR Newswire

This clearly illustrates the popularity of the SaaS business and it’s quite a daunting task to stand unique in the industry because of its competition. This is where some marketing techniques are important for your success. In this article, we have featured some of the proven marketing strategies that would help your SaaS CRM to stand out from the crowd.

Characteristics of a SaaS Application

Some of the key characteristics of a SaaS application is as follows,

The software architecture servers multiple customers in a single deployment and is known to be the “Multitenant Model”

The applications can be easily customized, tailoring to the users’ business requirements

As the SaaS applications are shared by multiple users it will be highly available around the globe along with managing privileges, monitoring data use, and also ensures that the same information is viewed by everyone at the same time

The pricing does not involve complexity. The applications are available on subscription-based pricing making the users purchase or discontinue the application whenever required

Ensures to protect data/business information from unauthorized access with the help of external key management frameworks

Allows to limit the number of transactions by enabling “Rating Limiting/Qos” for a better user base

Strategies To Promote SaaS Frameworks

Below listed are some of the proven digital marketing strategies that could help you out to diversify your business in the SaaS industry,

Employ Content Marketing

Search Engine Optimization

Paid Search or PPC

Intelligent Referral Marketing

Free Product Trials

Easy Sign-Ups

Get listed on SaaS review sites

Enhanced User Experience

Clear CTAs

1. Employ Content Marketing

Content marketing is very essential and is being used by businesses around the globe for building their brand, attracting visitors, and generating leads. Content marketing is one of the proven strategies of lead generation for any SaaS website. The very basic level for getting website traffic involves publishing quality content at your website and it must also be ensured that the topics are to the trend and in line with the interest of your users/readers. In addition to producing quality content, it must be optimized for both your targeted audience and keywords.

You must be able to track from where the potential users are and ensure to have content answering their queries and concentrating on their pain points. Make a backlink analysis and generate backlinks to the content to rank it. This may help your content to be more visible, developing a reputation in the SaaS industry.

To read more: How Does Digital Marketing Help To Promote Web Application (Saas) Frameworks?