Does this question keep wandering in your mind when you think about enhancing your business?

I hope we can help you out with it.

Digital transformation is a process and digital marketing is a technique that can be used while you are working to enhance your business. Digital transformation is something that you work to improve your business process, its workflow through hassle-free and automation processes. Digital marketing is the implementation of various advanced marketing techniques for promoting your business’s online presence organically.

Want to know more about this? Keep reading.

In this article, we have covered all the essential techniques and real-time examples to understand the difference between digital marketing and transformation.

What is Digital Transformation?

Digital transformation is the complete redesigning of your business. This is the process of modifying or creating new business culture using the latest technologies. The implementation of digital transformation will result in fundamental changes to how the business processes, culture and delivers value to the customers.

The transformation begins when we have moved from paper to excel or any application to maintain your business and is further implemented in every area of your business – sales, customer service, marketing, and more. Digital transformation is all about how you think and engage with your customers.

What is Digital Marketing?

Digital marketing is the process of promoting your business/products via different digital channels. Businesses can leverage digital marketing techniques such as search engine optimization (SEO), email marketing, content creation and more, to reach their potential customers, increase brand awareness, and improve online presence effectively. The scope of digital marketing is motivating and has a generous amount of opportunities in the future.

To read more: Digital Transformation Vs Digital Marketing

Browse through our ColorWhistle page for more related content and to learn about our services.