Google Data Studio: What it is and How to Use it
Monday, November 27, 2023
Google Data Studio is a web-based data visualization tool that allows users to extract insights connecting different data sources.
To be frank, glaring at a screen full of digits, percentages, and texts on an Excel sheet would be boring.
Instead, if you see a visual element, for example, a graph, a chart, or a table immediately your eyes will turn to it.
Imagine you’re a Digital Marketing Manager in an e-commerce firm. In the previous months, you’ve hosted several campaigns on Google, Facebook, and Instagram.
When you want to track the performance, you’ll have to log in separately to these analytics. But with Google Data Studio, you can connect these platforms and get a centralized view of their performance.
What will be Your Takeaways from this Post?
Maybe, you’re a Data Analyst, Marketer, Business Owner, part of a Data-driven team, or a Researcher, using Google Data Studio, just say goodbye to the boring Excel sheets and cleave to a more creative & engaging report generation approach.
Join us in this post as we explore the essential functionalities of Google Data Studio and guide you through the process, starting from signing up to sharing the generated reports.
Let’s dive in.
1. Key Features of Google Data Studio
- Connect various platforms such as Google Analytics, Google Ads, Google Sheets, and more to extract data and create comprehensive reports
- Multiple templates to design reports instantly
- Add components like charts, tables, scorecards, images, and text boxes with simple clicks
- Themes can be customized including the font style, layout, colors, borders, and so on
- Integrates with multiple data sources
- Possible to extract data from one report to the current report
- Display real-time data in your reports, based on the live metrics and track changes
- Multiple users can collaborate on the same report
- Embed external content including videos, images, maps, etc., by selecting ‘Embed Content’ in the ‘Add Element’ in the report editor
- Publish the reports as shareable links or embed them on websites, intranets, online platforms, and many other formats
- Can schedule reports from the Schedule Report option in the Settings tab
- Provide granular access controls to specify who can view, comment, or edit the reports
2. How to Use Google Data Studio?
Now, you would have a clear picture of the capabilities of Google Data Studio. In the next section, you’ve the tutorial to start with the platform.
Step-1. Sign in to Google Data Studio
Navigate to Google Data Studio from the Google applications. Or you can just search for the Google Data Studio website and click on “Use it for free”.
To know more: Google Data Studio: What it is and How to Use it
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