Step by Step Guide to Develop an Effective Digital Marketing Plan - ColorWhistle
Wednesday, July 28, 2021
Digital Marketers are conditioned to view marketing as routine SEO, paid ads, and content marketing activities. To least disappoint them, marketing alone will not build a massive company or brand online.
What they miss out on is the power of building a brand. For instance, for every one person typing “download web browsers” into Google, 5 people type in “download Chrome”.
This blog is designed to analyze, establish, create, measure your digital marketing strategy and plan your digital marketing budget.
Read more - Effective Digital Marketing Plan
How to Analyze the Online Presence of Your Business?
When it comes to digital market planning, analyze the online presence of your organization that may help you identify the following:
Target Customers: Analysis allows you to understand your target audience and their specific needs. You need to know the buying behavior of your target customers, where your customers are located when your customers purchase your products or services, and what type of marketing materials influence more.
Website: Analysing the website frequently will help you know the current positioning of your website on the digital platform, user experience, social media presence, content update, and so on.
Competition: Understanding your competitors and their marketing techniques is vital in business. Look at the way your competitors market their products and services to their customers, how they are pricing and distributing a particular product or service, and how they use digital platforms to maintain their online presence.
How to Establish Digital Marketing Goals and Objectives?
Establishing the right goals and objectives while developing an effective digital marketing plan helps you achieve an unbeatable position in the market. Here is an acronym framework that can be useful for setting your goals and objectives: S.M.A.R.T.
- It has to be Specific: The objectives of your business should be clear to everyone. More often, medium-scale companies that have in-house digital marketing teams to save on outsourcing budgets, tend to be over-centralized. This hampers efficiency and content marketing in a big way. Well-defined and focused objectives help you improve your business in all ways.
- It needs to be Measurable: You should have proper digital marketing tools to measure and track the performance of your business.
There are a lot of metrics to be measured including SEO, lead tracking, managing content marketing, and more. We have listed the important KPIs to be measured and a few collaboration tools towards the end of this blog for your reference. - It should be Achievable: The objectives should be achievable while using the available resources within a time frame.
Most marketers tend to focus on ROI. For every dollar they spend, they look to gain 2 or even 3 in return. However, we would advise you to look at things differently. Focus on building a brand and a reputation. And if you become a leader within your niche, eventually the numbers will work out, but of course, it is a gamble. - It must be Relevant: You must set a business objective that should be relevant and closely related.
For instance, here’s a relevant branding strategy by India’s oldest ink-maker that started amidst the freedom struggle movement. They are branding their ink shades that have been chosen deliberately to create consciousness about sustainability: black for carbon footprint, red for global warming, blue for clean energy, and green for sustainability. It is a journey from darkness to light, from good to bad, from subjugation to being ‘swadhin’ (meaning free in Hindi)
- And it has to be Timely: Set a specific time-bound to achieve your business objective. The best option is to set a goal for a fiscal year. You also have to make sure that you achieve goals within the timeframe.
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